Make.com: Visual AI Workflow Builder
Make.com is a visual no-code automation platform. You build workflows by dragging app modules onto a canvas and connecting them with lines. It works across 1500+ apps. In 2026, Make added native AI modules so you can run LLM calls, agents, and AI-routed branches inside any workflow.
The 30-second version
- What: visual no-code automation platform with native AI modules
- Who: visual-first operators, non-technical sellers, agency teams
- Price: free up to 1000 operations/month, then $9/month for 10k operations
- Best at: complex multi-step workflows at a lower cost than Zapier
- Verdict: pick Make over Zapier when you want more steps per dollar; pick Zapier when you want the broadest integration list
What Make actually is
Make replaced its old name (Integromat) in 2022 and has grown into one of the top three no-code automation tools. It is built around a visual canvas where each integration shows up as a circular node. You connect nodes with lines to define data flow.
The thing Make does better than Zapier: complex flows. If your workflow has branching, conditional logic, or 10+ steps, Make handles it more cheaply. Zapier prices per task, Make prices per operation (one node firing equals one operation), which works out lower for branching flows.
In 2026, Make added native AI agent modules so you can run a full agent (LLM, tool calling, memory) inside a workflow without leaving the canvas.
Key capabilities
- 1500+ app integrations (one of the widest catalogs)
- Native AI modules: OpenAI, Anthropic, Google, custom HTTP for any LLM
- Visual canvas with drag-and-drop nodes
- Conditional logic, filtering, iterators, aggregators
- Webhooks (inbound and outbound)
- Scenario templates marketplace
Pricing (checked May 2026)
| Plan | Price/month | Operations/month |
|---|---|---|
| Free | $0 | 1000 |
| Core | $9 | 10,000 |
| Pro | $16 | 10,000 (with extras) |
| Teams | $29 | 10,000 (with team features) |
| Enterprise | Custom | Custom |
Prices change. Verified May 2026. Check current rates at make.com/pricing.
Who Make fits
- Operators who think visually and want a canvas
- Non-technical Amazon sellers automating routine work (inventory pulls, listing updates, customer emails)
- Agencies building client workflows that need branching logic
Who Make does not fit
- Pure developers who want code nodes (n8n is better here)
- Teams needing self-host or on-prem data control (Make is cloud-only)
- Anyone running 100k+ ops/month (cost crosses over to where n8n self-hosted wins)
Make vs Zapier and n8n
| Axis | Make | Zapier | n8n |
|---|---|---|---|
| Visual style | Canvas | Linear | Canvas |
| Integrations | 1500+ | 6000+ | 400+ |
| Pricing model | Per operation | Per task | Free self-host |
| Branching/loops | Native | Limited | Native |
| Code nodes | Limited | Limited | Full JS + Python |
| AI agent modules | Yes (2026) | Yes | Yes |
Full breakdowns: n8n vs Make and Zapier vs Make.
Pros and cons
Pros:
- Lower cost than Zapier for branching workflows
- 1500+ integrations
- Visual canvas is friendly for non-developers
- AI modules feel native, not bolted on
Cons:
- Operations math gets confusing for new users
- No self-host option
- Some complex flows hit cloud rate limits
How I'd use Make on SellerShorts
I tested Make for an internal Amazon listing-update workflow on SellerShorts. It pulls product data from a Google Sheet, drafts new bullet points via Claude, then queues them for review in Slack. The whole workflow took 45 minutes to build. Same logic in n8n would have taken longer because of the self-host setup overhead. Make wins on speed-to-first-run.
Try Make
Get started with Make
Free plan covers 1000 operations a month. Most starter Amazon workflows fit.
Running Make on top of Amazon SP-API? Check the Amazon AI Agent Policy guide to confirm compliance.
Frequently asked questions
How much does Make.com actually cost in 2026?
Free tier gets 1000 operations a month. Core plan is $9/month for 10,000 operations. Pro is $16. Teams is $29. Enterprise is custom. Prices checked May 2026 at make.com/pricing.
Make vs Zapier: which is better?
Make wins when you need branching logic and run more than a few hundred tasks per month. Zapier wins when you need the widest integration catalog or simple linear automations.
Can Make build a real AI agent?
Yes. Native AI modules in 2026 let you run a full agent loop (perceive, plan, act) inside a single Make scenario. For very long agent runs (10+ minutes), a dedicated AI agent platform like Relevance AI is more comfortable.
Is Make safe for Amazon SP-API workflows?
Make has Amazon Ads and Seller Central modules. Whether you can use them safely under the March 4, 2026 Amazon BSA Agent Policy depends on whether the agent identifies itself and complies with the policy. See our Amazon AI Agent Policy guide for the full breakdown.
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