Make.com is a visual no-code automation platform. You build workflows by dragging app modules onto a canvas and connecting them with lines. It works across 1500+ apps. In 2026, Make added native AI modules so you can run LLM calls, agents, and AI-routed branches inside any workflow.
Make replaced its old name (Integromat) in 2022 and has grown into one of the top three no-code automation tools. It is built around a visual canvas where each integration shows up as a circular node. You connect nodes with lines to define data flow.
The thing Make does better than Zapier: complex flows. If your workflow has branching, conditional logic, or 10+ steps, Make handles it more cheaply. Zapier prices per task, Make prices per operation (one node firing equals one operation), which works out lower for branching flows.
In 2026, Make added native AI agent modules so you can run a full agent (LLM, tool calling, memory) inside a workflow without leaving the canvas.
| Plan | Price/month | Operations/month |
|---|---|---|
| Free | $0 | 1000 |
| Core | $9 | 10,000 |
| Pro | $16 | 10,000 (with extras) |
| Teams | $29 | 10,000 (with team features) |
| Enterprise | Custom | Custom |
Prices change. Verified May 2026. Check current rates at make.com/pricing.
| Axis | Make | Zapier | n8n |
|---|---|---|---|
| Visual style | Canvas | Linear | Canvas |
| Integrations | 1500+ | 6000+ | 400+ |
| Pricing model | Per operation | Per task | Free self-host |
| Branching/loops | Native | Limited | Native |
| Code nodes | Limited | Limited | Full JS + Python |
| AI agent modules | Yes (2026) | Yes | Yes |
Full breakdowns: n8n vs Make and Zapier vs Make.
Pros:
Cons:
I tested Make for an internal Amazon listing-update workflow on SellerShorts. It pulls product data from a Google Sheet, drafts new bullet points via Claude, then queues them for review in Slack. The whole workflow took 45 minutes to build. Same logic in n8n would have taken longer because of the self-host setup overhead. Make wins on speed-to-first-run.
Free plan covers 1000 operations a month. Most starter Amazon workflows fit.
Running Make on top of Amazon SP-API? Check the Amazon AI Agent Policy guide to confirm compliance.
Free tier gets 1000 operations a month. Core plan is $9/month for 10,000 operations. Pro is $16. Teams is $29. Enterprise is custom. Prices checked May 2026 at make.com/pricing.
Make wins when you need branching logic and run more than a few hundred tasks per month. Zapier wins when you need the widest integration catalog or simple linear automations.
Yes. Native AI modules in 2026 let you run a full agent loop (perceive, plan, act) inside a single Make scenario. For very long agent runs (10+ minutes), a dedicated AI agent platform like Relevance AI is more comfortable.
Make has Amazon Ads and Seller Central modules. Whether you can use them safely under the March 4, 2026 Amazon BSA Agent Policy depends on whether the agent identifies itself and complies with the policy. See our Amazon AI Agent Policy guide for the full breakdown.
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